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What Is Better Pay Per Click (PPC) Advertising or Search Engine Optimization (SEO)?
Apply SEO or Apply PPC – Which One Is Best?
In deciding which of the two search engine marketing strategies will work right for you, think of your goals and of your resources. Both strategies definitely offer benefits and advantages that will work for any business.
In our opinion, the best approach is to invest your efforts in pay-per-click advertising first. If your online business is not getting any traffic or as little as 20 visitors a day it is time to start investing on advertising. If you are like most businesses that want their business to thrive you need to advertise to let people know about your products and services. Pay per click advertising can bring you targeted visitors fast.
The next step after you set up your business to get traffic from pay-per-click advertising is to start focusing on search engine optimization (SEO) tactics. This becomes a long-term marketing goal for your business. As indicated earlier, SEO takes time and it takes a lot of work. But implementing SEO tactics bit by bit will eventually pay off by receiving free targeted visitors from the search engines organic listing. When you start ranking for your targeted keywords on the search engine organic listing, you can then start reevaluating if you need to continue your pay-per-click advertising campaign for those keyword terms.
It is not surprising that many businesses apply both search engine marketing strategies on a long-term basis. They invest in pay-per-click advertising on profitable but extremely competitive keyword terms that are difficult to rank for and hault PPC advertising campaigns on keywords that they’ve successfully ranked for on the organic search engine listing.
If you are in need of visitor traffic to your business website and you are not sure if search engine marketing is right for your business, contact us for a free consultation 647-724-6889. We can help you determine what is best for your business.
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