The Twitter Course is delivered with an overview and 4 key sections as follows:
Overview: Review how to leverage with LinkedIn for business
It starts with an overview of why businesses must be on Twitter because of the viral reach potential. This section also explains the type of audience uses Twitter and how it is different from LinkedIn and Facebook. It covers the strategy that must be applied to truly leverage Twitter for business.
Section 1: Covers all aspect of setting up the business’ Twitter profile page.
It covers the basics of setup but also includes strategies on cover themes so you can use it strategically for marketing. The training also reviews a tool that a marketer can use to create Twitter covers without having a Graphic Designer in-house. This provides the marketer faster turnaround for graphic creations for Twitter covers and images on Tweets.
Section 2: Covers how to develop a business audience on Twitter.
This section focuses on techniques on how to lead mine for a business’ target market by using search tactics to gain targeted followers and how to organize and maintain a lead list on Twitter.
Section 3: Covers how to attract leads & prospects on Twitter
It focuses on the objective of delivering strategic communication to attract leads and prospects on Twitter. It includes an overview of what type of communication works in social media and how to broadcast it. Attendees will learn the basics and advanced techniques on how to use Tweets, Retweets, Mentions, and Hashtags to attract leads.
Section 4: Expands on Engagement on Twitter
This section covers how engagement works on Twitter and how to engage strategically.