Social Media Courses
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LinkedIn Training for Business
The LinkedIn Course consists of an overview and 3 key sections as follows:
Overview: Review how to leverage with LinkedIn for business
It starts with an overview of how businesses can use LinkedIn and the key elements of a successful use of the LinkedIn application. This section also covers who should be involved in your LinkedIn marketing efforts. It covers the strategy that must be applied to truly leverage LinkedIn for business.
Section 1: Covers how to optimize the business profile on LinkedIn
It covers how to properly optimize a business advocate’s LinkedIn profile and why it is the essential step to generate lead connections on LinkedIn. This section also covers optimizing the LinkedIn company page and how it will be used in the overall strategy.
Section 2: Covers how to develop a targeted business audience on LinkedIn
This section focuses on techniques on how to lead mine to a business’ target market by using search tactics to gain targeted connections. It also includes tactics on how to target groups for leads.
Section 3: Covers how to attract leads & prospects on LinkedIn
It focuses on the objective of delivering strategic communication to attract leads and prospects on LinkedIn. It includes an overview of what type of communication works in social media and how to broadcast it in 3 areas on LinkedIn to attract leads.
- Lecture and demonstration of practical applications
- Instructor-led training
- Training notes
- LinkedIn user guide in PDF version
- 6 months email and phone support from the training instructor
When you complete the LinkedIn Training, you will know how to:
✔ Understand the importance of a company listing that contains updates
✔ Optimize the key components in employee profiles and know which are important to provide credibility to the business
✔ Leverage and use LinkedIn to its full potential to market the business
✔ Apply applicable strategies to leverage LinkedIn specific for your business
✔ Find and generate leads, business alliances and business connections on LinkedIn
✔ Convert connections into leads
✔ Incorporate content marketing correctly and its importance to social media marketing
✔ Use all LinkedIn key functionalities to apply LinkedIn marketing techniques effectively and efficiently: profile, groups, connections, contacts, messages, advance people search and company
Who Takes Our LinkedIn Training Course
Business owners and entrepreneurs who want to increase their online business exposure on social media channels to attract their target market in order to increase leads and sales.
Marketing and sales executives - our courses will provide them with the essential knowledge to make the decisions on the proper direction of the company’s social media marketing campaign.
Website developers - whether working for a company’s I.T. team or as a freelancer, understanding social media marketing helps them develop websites that are industry leading.
Marketers entrusted with the responsibility of promoting their company's or client's website and brand on social media sites.
Career professionals who want improved credentials, for continuing education, professional development and whose job requires the knowledge to properly use social media for communication, branding, public relations, and marketing.
Sales professionals who depend on a high number of leads to generate income (i.e. real estate agents, insurance brokers, mortgage brokers etc.)
Recent Graduates with traditional Marketing Degrees or Diploma Programs, for additional professional business training which their curriculum did not include a full exploration of the top social media channels (Facebook, LinkedIn, Twitter & Blog).