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Introduction To Blogging For Businesses

Blogging may be something you have heard about but most new online businesses do not pay to much attention to it and how it can help their business.

Blogs are web logs that are regularly updated. They consist of information like articles that are related to a certain topic.   Blogs can contain opinions or facts.  It can contain whatever the author wants people to read.  The author can also choose to have the readers leave their comments, making the blog interactive.

Video - Blog In Plain English 


Note: If video is playing choppy, pause and wait 1 minute for video to load before pressing play again.

Blogs provides an outlet to write what you want.  Blogs contains text and can contain pictures and links to other web pages that are related and useful to the message you are writing about.  Blogs are where people get to share their ideas, thoughts and everything else they want other people to read about.

When used for business, blogs are excellent ways to post answers to common questions asked in your industry by writing them as articles.  Business blogs also provide businesses a way to tell their customers or potential customers about the latest news or updates in their business.  This is also where they can catch up on the latest development within the industry.

It is a fact that content is very important for an online business. Not only because it is what search engines are looking for to rank sites, but also they give visitors a reason to come back to get more information.

Most blogs are updated daily but can be as little as weekly.  Blogs can increase page rank because it is content rich and are updated often.  Search engine spiders like to index rich and new content. 

The most widely used blogs are the business blogs. It seems that companies and businesses have already realized the benefits they can get from blogging and is making them a substantial part of their growth.

blogging for business is a good thing

To use blogs for your business, you first have to know how it can benefit you. It would be best if you have a schedule made and stick with it. Let your readers know what your blogs are all about and when to expect them.

Blogs can give valuable supplemental content and attention to areas of businesses that you want to highlight. You get to direct and guide your readers on your blogs.

Blogging is worth the effort for businesses.  While you may originally create a blog for your existing customers, you may find that you are able to attract more and new customers by writing about your expertise in your industry.  

In closing, blogs can generate leads for your business.  Blogs can also develop your reputation as an expert just by the content you write.  Blogs also can develop trust online.  When people read your blogs they learn about your business and what your business stands for.  So don’t hesitate, make sure your business website has a blog and start blogging. 

If you would like to learn more about blogging, eCommerce Business Solutions offers a "Blogging and Blog Marketing Course" here.

This article is brought to you by eCommerce Business Solutions. 


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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Phone: 647-724-6889 

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