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Blogging Course Sep 5 Oct 3
Twitter Course Sep 19 TBD
LinkedIn Course Sep 24 TBD
Facebook Course Sep 27 TBD
In-Class Times are usually 10:15 AM - 4:45 PM
*TBD = To Be Determined
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Search Engine Traffic With Pay Per Click Advertising

How To Get Search Engine Traffic With Pay Per Click (PPC) Advertising

Discover The Fastest Method To Get Search Engine Traffic To Your Business Website.

Pay per click advertising is the fastest way to get targeted traffic to your website from the search engine.

Pay Per Click (PPC) advertising is all about bidding for the top or leading position on search engine paid listings (indicated on the picture below).

Advertisers do this by bidding on keyword phrases that are relevant to their products or services. The higher you bid, the higher the spot that you may get on the paid search results. The great thing about pay-per-click advertising is that you only pay for your advertising if a searcher clicks on your ad. So it does not matter if 500 people view your ad, if only 5 people click on it you pay for 5 advertising clicks. This means you only pay when people are interested to see your offer on your website, but you get high ad exposure for free.

With this kind of advertising, you can still basically control your campaign by creating your own ad. You can also manage the target audience and you can control your spending by setting up a daily limit so you can stay within your marketing budget. Most of the providers of pay-per-click (PPC) advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also have the option to place your ad on hold and turn it back on for viewing.

Pay per click is different from traditional advertising methods. Managing your Pay Per Click campaign right is essential. Instead of spending a lot of money to cast a wide net immediately, your pay per click ads will be more successful if you really spend time centering on your specific target audience. After all, the primary point of advertising with PPC is to reach niche demographics via well-positioned geographies and categories.

Your ultimate goal is to filter your customers before they click through to your site or business profile. Since you're paying for every click-through, you want to make sure qualified, interested customers in your target market are the ones that are doing so. Therefore, watching and maintaining your pay per click advertising campaign is require in the beginning until you feel you are reaching your target market.

It is a best practice to review your pay per click campaign often to evaluate the difference between your anticipated net profits versus return on investment (ROI) and what you are actually earning. You can then revise your ads and campaign budget to better meet your expectations. You can even make subtle edits to the language of your ad copy to increase click-through.

The main advantage of Pay Per Click (PPC) advertising is you can get targeted visitor traffic to your business site fast. In fact, you can get target visitors in minutes after a pay-per-click campaign is activated. The negative side of pay-per-click advertising is that the cost can add up if your campaign is not managed properly.

If your goal is to start driving targeted visitor traffic to your site fast, then pay per click advertising is your answer.  If you do not have the resources, the know-how to effectively perform pay per click advertising to market your business online, or if you have the understanding, but are too busy running your business, you can hire eCommerce Business Solutions to help you start your  pay per click campaign with Google Adwords or Yahoo! Search Marketing.  Contact us to discuss further at 647-724-6889.
If you prefer to get one-on-one training to maintain your own search advertising campaign, refer to our one-on-one training service here.

This is where you eventually want your key web pages to appear on the search engines.


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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Phone: 647-724-6889 

One Stop Website Design, Website Development, Online Marketing Services And Solutions
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