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why do keyword research

How Important Is Keyword Research?

Discover One Of The Most Important Key Factor That Helps Users Find Your Products And Services On The Internet.

Everyday, hundreds and millions of Internet users and online consumers access the Internet in search of something they need or want. Billions of content from websites all around the World Wide Web are found by action of searching because of the role search engines play in sorting through and indexing the pages of these sites.  One of the process of sorting and indexing these sites is determining the topic or theme within each web page.  Keywords play a huge role in determining topic or theme.  This is why keyword research is one key strategy used in search engine optimization (SEO). 

Think of the right keywords as the “Open Sesame!” of the Internet. Finding exactly the right word term or phrases together with on page optimization and off page optimization tactics can bring hoards of target consumers to your website. But if your keywords are too general or too over-used, the possibility of these target consumers actually making it all the way to your site or even seeing any real benefit - decreases dramatically.

'Keyword Research is Discovering The Words Your Target Consumers Uses When Searching For Your Business, Products and Services'

Keyword research is very important if you want your website optimized for the search engines. Putting it simply, do you want surfers on the Internet to find your products and services when they key in related keywords on the major search engines like Google™, Yahoo™ and MSN - Bing™.? If you answered, “Yes”! Then it is really important to do keyword research, because it is one factor that the major search engines look for when they index your web page for the correct searchable keywords.

What is keyword research?

Keyword research is the core of any Search Engine Optimization (SEO) campaign.  Keyword research is the process of finding and selecting keywords or keyword phrases, which relate to your web page and are commonly entered on the search engines by Internet surfers. 

When it comes to getting free traffic from the search engines, it is important to keep in mind that they look for keywords to show on their result pages when listing web pages. This is the reason why you need to do keyword research to ensure you rank for the correct and related keyword phrases for your web page.

Why apply keyword research?

• Keyword research will provide you with keywords and keyword phrases that are used by Internet surfers to find the products or services you offer online.

• Keyword research gives you a list of keywords and keyword phrases that you should use on your web page to help search engines determine what the web page is all about. Hence, the search engine indexes the web page accordingly.

• Keyword research also provides your business insight on customer’s behavior for your market research. It lets you know what words your potential clients use when searching for your services or products you offer.

• Keyword research can also give you how much volume of searches are executed for your products and services by the keywords you select.  This provides you an insight of the market demand.


Search Engine Optimization Services:

We offer the following search engine optimization services:

  • Keyword Research Service
    We provide the list of keywords that Internet searchers use to locate your products and services
  • On page SEO Service
    We get the content of your web page reviewed and optimized for the search engines so your web page ranks for the the right keywords
  • Off page SEO Service
    We get quality back links to your web page to increase its value to the search engine for higher search engine rankings.

Click on this link for more details on Search Engine Optimization Services.

Learn How To Do Search Engine Optimization (SEO)

We offer the following SEO courses:

SEO Introductory FREE  Seminar
Don't know what SEO is and how it can help your online business?  This seminar is a good place to start.  Right now, Ecommerce Business Solutions offers it for free.

Keyword Research Course
What you learn in this course are the how-to steps to finding out what words Internet searchers use to locate your products and services. It is a key element to driving your target market to your website.

SEO - On Page Optimization Course
This course will show you how to optimize your web page so search engines rank them for the the right keywords.

SEO - Off Page Optimization Course
Discover the strategies which increases the value of your web page to improve your rankings in the search engines

Go here to find out further details on these SEO courses.

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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Phone: 647-724-6889 

One Stop Website Design, Website Development, Web  & Digital Marketing Services And Solutions,
 Social Media Marketing Courses, Business Coaching  & Strategic Consulting