Social Media Courses
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|LinkedIn Course||Mar 5||Apr 2|
|Blogging Course||Mar 12||Apr 8|
|Facebook Course||Mar 19||Apr 16|
|Twitter Course||Mar 26||Apr 22|
|In-Class Times are usually 10:30 AM - 4:30 PM
*TBD = To Be Determined
There are no classes or private bookings available for January and February 2020.
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Everyday, hundreds and millions of Internet users and online consumers access the Internet in search of something they need or want. Billions of content from websites all around the World Wide Web are found by action of searching because of the role search engines play in sorting through and indexing the pages of these sites. One of the process of sorting and indexing these sites is determining the topic or theme within each web page. Keywords play a huge role in determining topic or theme. This is why keyword research is one key strategy used in search engine optimization (SEO).
Think of the right keywords as the “Open Sesame!” of the Internet. Finding exactly the right word term or phrases together with on page optimization and off page optimization tactics can bring hoards of target consumers to your website. But if your keywords are too general or too over-used, the possibility of these target consumers actually making it all the way to your site or even seeing any real benefit - decreases dramatically.
'Keyword Research is Discovering The Words Your Target Consumers Uses When Searching For Your Business, Products and Services'
Keyword research is very important if you want your website optimized for the search engines. Putting it simply, do you want surfers on the Internet to find your products and services when they key in related keywords on the major search engines like Google™, Yahoo™ and MSN - Bing™.? If you answered, “Yes”! Then it is really important to do keyword research, because it is one factor that the major search engines look for when they index your web page for the correct searchable keywords.
What is keyword research?
Keyword research is the core of any Search Engine Optimization (SEO) campaign. Keyword research is the process of finding and selecting keywords or keyword phrases, which relate to your web page and are commonly entered on the search engines by Internet surfers.
When it comes to getting free traffic from the search engines, it is important to keep in mind that they look for keywords to show on their result pages when listing web pages. This is the reason why you need to do keyword research to ensure you rank for the correct and related keyword phrases for your web page.
Why apply keyword research?• Keyword research will provide you with keywords and keyword phrases that are used by Internet surfers to find the products or services you offer online.
• Keyword research gives you a list of keywords and keyword phrases that you should use on your web page to help search engines determine what the web page is all about. Hence, the search engine indexes the web page accordingly.
• Keyword research also provides your business insight on customer’s behavior for your market research. It lets you know what words your potential clients use when searching for your services or products you offer.
• Keyword research can also give you how much volume of searches are executed for your products and services by the keywords you select. This provides you an insight of the market demand.
Search Engine Optimization Services:
We offer the following search engine optimization services:
Click on this link for more details on Search Engine Optimization Services.
Learn How To Do Search Engine Optimization (SEO)
We offer the following SEO courses:
SEO Introductory FREE Seminar
Keyword Research Course
SEO - On Page Optimization Course
SEO - Off Page Optimization Course
Go here to find out further details on these SEO courses.
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