The Facebook Course is delivered with an overview and 4 key sections as follows:
Overview: Review how to leverage with Facebook for business
Why should a business use Facebook today? The overview section will answer this key question. You will discover the key elements in successfully using Facebook application for marketing purposes and how to build the right business presence to attract prospect on Facebook.
Section 1: Covers how to optimize the business profile on Facebook
It covers how to create, brand and optimize a business Facebook page and also includes strategies on cover themes so you can use it strategically for marketing. The training also reviews a tool that a marketer can use to create Facebook covers without having a Graphic Designer in-house. This provides the marketer faster turnaround for graphic creations for Facebook covers and images on Facebook posts. This section also covers the optimization of the account profile and how it will be used in the overall strategy.
Section 2: Covers how to develop a targeted business audience on Facebook
This section focuses on techniques on how to lead mine for a business’ target market by using search tactics to gain targeted Facebook friends for business. It also includes tactics on how to target Facebook groups for leads.
Section 3: Covers how to attract leads & prospects on Facebook
It focuses on the objective of delivering strategic communication to attract leads and prospects on Facebook. It includes an overview of what type of communication works in social media and how it should be published off and on Facebook.
Section 4: Covers how to increase business exposure on Facebook
This section focuses on broadcasting techniques and engagement tactics to increase business exposure.