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Use Your Own Public Relations To Create Your Own Press Release and Increase Visitor Traffic

It is possible to create you own press release by placing newsworthy topics in own business website. You do not need to depend on a journalist to publish your own news.  If you want the news to become viral in the world wide web, all you need to do is place them on social network sites.  If you would like to learn how to use social networks, see our "Social Network Marketing Course" here.

This video interview by Ralph Wilson at Web Marketing Today with local marketing expert Lorrie Thomas shows you ideas on how businesses can take control and share their own business news and how they can spread the word by the power of doing your own press release.

Video - How To Increase Traffic From Public Relations 


Note: If video is playing choppy, pause and wait 1 minute for video to load before pressing play again.

How Local Public Relations Can Help Increase Traffic

In the above video interview, local marketing expert Lorrie Thomas explains the three steps of getting traffic for local businesses through using local public relations (PR).

Step 1. Create a news or press page where your news releases will appear on your site. This could be in the About Us section, linked on page footers, or using blog posts for news items.
Step 2. Write keyword-rich press releases. Press release templates are available online. Your press release will include key phrases important to your business, with a powerful headline and keywords specific to both your geographic location and your product or service. Journalists rely on press releases written by business owners.

Step 3. Distribute your press releases to local online media. The author recommends, local event calendars, blogs, Twitter, Facebook, etc. Look for event calendars at TV and radio station sites, local newspaper sites, Chambers of Commerce, and Visitors Bureaus.

Lorrie Thomas is the owner of Web Marketing Therapy, a full-service web marketing agency and online education resource in Santa Barbara, California. This interview was taped in May 2009 at the eMetrics Marketing Optimization Summit in San Jose, California.

Video By Dr. Ralph F. Wilson, Web Marketing Today at


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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Phone: 647-724-6889 

One Stop Website Design, Website Development, Web  & Digital Marketing Services And Solutions,
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