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Social Media Courses
In-Class Schedule

Click on link to see course details JUL
2019
AUG
2019
SEP
2019
Blogging Course - Aug 9 Sep 5
LinkedIn Course - Aug 15 Sep 12
Twitter Course Jul 25 Aug 23 -
Facebook Course Jul 31 Aug 29 -
In-Class Times are usually 10:15 AM - 4:45 PM
*TBD = To Be Determined
Save up to $300, when you purchase multiple courses,
see the
social media courses bundle deals here.

Can Not Make The Scheduled Date
and Need Training Sooner?

Call our office for available options 647-724-6889

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Key Web Content For Business Websites 

Part of developing your business website for success online is to plan your website content strategically. A website that includes a planned and thought-out web content within its web pages have a much higher chance of profiting.

If your objectives for your website are to help increase your sales and generate leads for your business, then there are three groups of business content we suggest your website have to help you reach this goal:

 Business information

 Pre-sell content

 Helpful information that generates sales and leads

 

Key Website Content - Business Information

Your business information is an essential web content for your business website.  The type of business information you should add to your business website must tell visitors to your site who you are, what your business is about, what you sell and how they can purchase your products and services. Here are the main key web content for business websites:

  • Information about you (the owner), your company or both. This type of information will develop trust.
  • Detailed service and product information. This includes prices and features.
  • Contact information
  • Specific policies such as: return policy, guarantees and disclaimers.
  • Information on how your product or service is delivered or accomplished.
  • Information that help brand your business, product or service.

Pre-sell Content:

Pre-sell content is designed to convince visitors to your site to do business with you, even directly buy. Think of this information to be your virtual sales person on your website.

Pre-sell content can be presented as:

Written in a form of an article or sales page. You can also make this same message in audio form and add it to the same web page for convenience.
Image presentation such as photo gallery or slideshow to display a work portfolio or product showcase.
Video in a form of a presentation or demonstration.
Here are suggested pre-sell content:

Define the benefits your customer can experience if they purchase your products or services.
What benefits does your product or service features provide? Does it save them time? Is it more affordable then your competitors’ products and services?
Think of problems or challenges your potential customer experiences and how your products and services can solve it and create website content for it.
Compare your products and services to your competitor and define what makes you better or different.
Spend some time to strategically plan to create pre-sell web pages on your site. The effort helps increase activity in your site and help convert visitors to sales or leads.

Pre-sell Content:

Pre-sell content is designed to convince visitors to your site to do business with you, even directly buy. Think of this information to be your virtual sales person on your website.

Pre-sell content can be presented as:

 

  • Written in a form of an article or sales page. You can also make this same message in audio form and add it to the same web page for convenience.
  • Image presentation such as photo gallery or slideshow to display a work portfolio or product showcase.
  • Video in a form of a presentation or demonstration. 

 Here are suggested pre-sell content:

  • Define the benefits your customer can experience if they purchase your products or services.
    What benefits does your product or service features provide? Does it save them time? Is it more affordable then your competitors’ products and services?
  • Think of problems or challenges your potential customer experiences and how your products and services can solve it and create website content for it.
  • Compare your products and services to your competitor and define what makes you better or different.

 Spend some time to strategically plan to create pre-sell web pages on your site. The effort helps increase activity in your site and help convert visitors to sales or leads.

 


Web Content Services:

We offer the following services to help you get your website content:

  • Copywriting & Content Writing Services
  • Proofreading & Copy Editing Services
  • Search Engine Optimization (SEO) Services

For more details on these content writing services

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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Canada
Phone: 647-724-6889


 www.eCommerceBusinessSolutions.ca 

One Stop Website Design, Website Development, Online Marketing Services And Solutions
SEO Courses, Social Media Marketing Courses & Easy Web Design Courses