Marketing with Blogging - The Core of All Social Media Marketing Campaign
In the Blog class, you learn how-to use blogs effectively for business. Did you know that 77% of Internet users follow one or more blogs? If you're not capitalizing on this growing community, the business you represent is missing out on a huge online market.
Blogs can attract consumers and leads and should be incorporated into all social media marketing campaign. Further, when used correctly, blogs are an effective communication tool and public relation medium for any organization.
In this blog class, training is focused on using blogs to:
Increase followers from social networks like Facebook, LinkedIn and Twitter.
To get followers, fans and connections, you need to let them have a reason to keep connected. You will be shown how to develop blog content that can influence them to keep connected in social networks.
Develop a highly qualified lead base
Learn how a blog can provide any business qualified leads.
Strengthen your relationship with current customers
How blog communication can get you return business from current customers for additional sales.
Position your business in the industry and build your reputation
Building a company's reputation to gain trust is essential when marketing online. Learn how to use a blog to let people know what the business can offer them and how they can spread the word around.
We eliminate the mystery and demystify the process.
Blog Course Outline:
Blogging For Business
Intro to Blogging and Blog Networks:
Blog networks explained and how it differs to self-hosted blogs
Blog marketing explained
Blog Content Strategies:
Strategies and techniques on blogging and blog marketing
How to indentify your target audience for your blog, to gain interested consumers
Review of different types of content that makes your blog marketing effective
Techniques on how and where to find additional content for your blog and how to use it effectively
How to develop blog content that is not written by you, but can still promote your business
Developing a Blog on Wordpress:
Steps to open an account on Wordpress
Step by step instructions on how to use Wordpress
Review of key Wordpress functionalities for blogging; posts, pages, settings, widgets, plugins
When and how to use YouTube with our blog
How to syndicate your blog content with social bookmarking networks
When to consider developing our own hosted blog and what technology and services to consider
Blogging for Social Network Leads:
How to integrate blogs with marketing efforts on Facebook, LinkedIn and Twitter
How and what to blog to generate leads from Facebook, LinkedIn and Twitter
- Course notes
- Wordpress.com User Guide
- 6 months email and phone support from course instructor