Social media marketing is the process of promoting your business through the use of social media channels to generate leads and potential buyers by the process of building relationships, participating in active collaboration and content sharing.

Social media marketing is the most rapidly growing form of online marketing next to SEO – Search Engine Optimization.

This Social Media Marketing Course - introductory seminar is the first of four courses.   In this social media marketing course, you will get a basic understanind about social media marketing.  You will also discover how social media sites are essential tools to connecting with your target market, expand your web presence exponentially and engage with your potential customers.

Seminar / Course Agenda:

• What social media is and its importance
• The dawn of Web 2.0 - the difference between Web 2.0 versus Web 1.0
• Types of social media channels
• High-level walk-through of essential social media marketing strategies
• Brief review of the most popular social media sites that hit the web by storm
• Why search engines like social media sites
• Why social media marketing is essential to your online business today
• Why social media marketing is as important as SEO (search engine optimization)
• How does social media marketing help with SEO (search engine optimization)
• Survey results that proves that social media marketing is an effective marketing strategy online.
  

Length: approx 1.5 hours

Prerequisite: None

Cost: FREE (MUST Register - No Walk-Ins Accepted)