Search Engine Optimization (SEO) Introductory Seminar

Search Engine Optimization (SEO) is key to your business being found by qualified prospects and potential buyers on the Internet.

It is essential to apply SEO principles and strategies on your website, blog and social media accounts to ensure that your target market finds your product and services on the Internet. SEO techniques is no longer only for ranking your pages on the search engine like Google™, Yahoo™ and MSN-Bing™, but it is also essential to be found on social media sites like YouTube™, Facebook™ etc.

This SEO introductory seminar will provide you with an understanding of SEO. High-level overviews of key SEO strategies that make your online target market find your products and services on the Internet.

Seminar / Course Agenda:

  • Search engines briefly explained and how SEO came about.
  • Search engine marketing (SEM) versus SEO.  Review the differences.
  • Explain the meaning of ranking, indexing and other SEO terms 
  • Define Search Engine Optimization (SEO) 
  • Why SEO is essential to the survival of your online business 
  • High level review of SEO strategies
    • Why keyword research is an essential component of SEO 
    • Importance of on page optimization to bring visitors to your website 
    • Importance of off page optimization to lead visitors to your website
  • Social media and how it impacts SEO today

Length: approx 1.5 hours

Prerequisite: None

Cost: FREE (MUST Register - No Walk-Ins Accepted)

At The End Of The Seminar You Will Be Able To:
  • Basic understanding of SEO and why it is important to your business
  • Familiarity with the terminology used by SEO specialists
  • Determine the next steps for applying SEO techniques to your business online 
Target Audience:
  • Businesses that want to increase their exposure online
  • Businesses that want to increase the traffic they are generating online
  • Businesses that want to improve their search engine ranking
  • Anyone wanting to learn and understand SEO

Comments From Past Attendess

The presenters offered great tips to help business owners create a more meaningful web presence. I would certainly recommend the seminar to other entrepreneurs!

Neil Jain
www.MoneyLifeSkills.com


 

 

SEO Course Sequence 

 SEO Introductory Seminar
  
  Keyword Research Course
 
  On Page / Web Page SEO Course
 
  Off Page SEO Course

 

SEO = Search Engine Optimization

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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Canada
Phone: 647-724-6889
Toll-Free: 1-800-883-9032
 


www.eCommerceBusinessSolutions.ca

One Stop Website Design, Website Development, Online Marketing Services And Solutions
SEO Courses, Social Media Marketing Courses & Easy Web Design Courses