SEO & PPC Course 102:
On-Page, Landing Page & Site Optimization Training
This Course Shows You The 2nd STEPs and Strategies In Dominating The Search Engines To Market Your Business
Search engine marketing (SEM) strategies are marketing strategies that focuses on getting your web pages seen on the search engines by your target consumers that are searching for your products or services on Google™, Yahoo!™, or MSN-Bing™.
Pay-Per-Click (PPC) advertising and search engine optimization (SEO) are the two ways to market your business on the major search engines.
In this course, you will learn the essential optimization strategies that must be applied to your overall site and the web pages within the site for optimum search engine marketing performance and results. The strategies you learn in this course can be applied to both or either SEO and PPC marketing campaigns.
Search Engine Optimization (SEO) consists of several strategies that are applied to your web page for the purpose of ranking on the first page of Google, Yahoo or Bing organic and natural listing.
There are many aspects to search engine optimization; keyword strategy, on-page optimization strategy and off-page optimization strategy.
All these strategies applied together helps improve your search engine position.
Pay Per Click (PPC) Advertising also known as search advertising is a type of ad placement by bidding for the top or leading position on the search engine paid listing.
Pay per click advertising is the fastest way to get targeted traffic to your website from the search engines. In fact, it delivers targeted consumers in minutes.
Landing page optimization is a key criteria to improving the conversion of your visitors to your site to sales leads and buyers.
In this course you will learn three important search engine optimization strategies that are essential for a successful SEO and / or PPC marketing campaign:
On Page Optimization / Web Page Optimization focuses on tactics that drive your target consumers from the search engine to your landing page by applying your target keywords strategically on the page.
Landing page optimization (LPO) focuses on applying specific techniques which improves the conversion percentage of target visitors to the web page in becoming sales leads and customers to the business.
Site optimization focuses on applying site structuring methods to improve the overall site usability and optimum traffic flow of visitors and search engines.
Course Outline:
Course Agenda:
Define on-page optimization and how it is important to your overall SEO and / or PPC campaign.
Why it is important to apply on-page optimization to your website
Review site optimization structure strategy for optimum visitor traffic flow for sales / lead conversions
Step by step instructions on how to optimize your web pages for the search engines
Define and review on-page factors
How to prevent over optimization of your web pages
Understanding how on-page optimization effect page indexing and page ranking
How to get a new page indexed on Google
Tactics to avoid to ensure your website does not get banned from the search engines
Review key elements to improve landing page conversion.
Other Considerations:
If you intend to apply what is in this course yourself, you will need to be able to change the content and some of the HTML codes on your website. If you have no access or don't have the know-how to update your website, you will require to work with your website developer to implement the strategies you learn in this course.
Please note for SEO 101 & SEO 103, you do not require your website developer's involvement.
Included:
- Course training notes
- 6 months email and phone support from the course instructor
Prerequisite:
You must have an idea of what keywords are and have the knowledge of the fundamentals of keyword research. Taking this course without the knowledge of keywords and keyword research will prevent you to fully benefit and understand all the concepts that will be covered in this course.
eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2H5
Canada
Phone: 647-724-6889 or
416-628-4073
www.eCommerceBusinessSolutions.ca
One Stop Website Design, Website Development, Online Marketing Services And Solutions
SEO Courses, Social Media Marketing Courses & Easy Web Design Courses
On Page Optimization / Web Page Optimization focuses on tactics that drive your target consumers from the search engine to your landing page by applying your target keywords strategically on the page. 
www.eCommerceBusinessSolutions.ca