Here is a post from Google™ announcing that they have reached an agreement with Twitter to include their updates in their search results. See the Google™ blog post here.
With Google™ involved, you no longer just get lead potentials from Twitter™, but you can also receive leads from the Google™ search engine. How does this affect your Twitter™ marketing efforts? Well, if you are not applying SEO techniques to your Twitter™ entry, then you will be losing out on opportunities for your entry to be found on the search engine for relevant searches.
Are you applying SEO to your Twitter entries and do you see a benefit? Please add your answers to the comment section below.
By the way, if you want to learn how to apply Twitter marketing effectively in your marketing model, see our “Twitter Marketing Course” here.